Part of the "Africa Fashion" exhibition at the Victoria and Albert Museum in Londonįounded in 1852, the V&A’s history is intimately linked to British colonialism throughout Africa. “The fashion world is turning toward Africa, and African creatives are doing things in their own way.” “ are shifting the whole language of fashion,” Checinska tells Artnet’s Christine Ajudua. It also examines how social media, digital technology and celebrities have helped bring African fashion to a wider, global audience in more recent years. Starting with Africa’s independence era, which spanned roughly the 1950s through the mid-1990s, the exhibition explores the role that fashion has played in the continent’s cultural renaissance, alongside art and music. While fashion from Africa is the umbrella theme for the exhibition, the show goes much deeper than that, encompassing the “inner spirit” of Africanness that’s not restricted by geography, according to Christine Checinska, the museum’s senior curator of African and African diaspora textiles and fashion. Marrakech-based Maison ArtC designed a new work specifically for the exhibition titled A Dialogue Between Cultures. Through photographs, video footage, editorial spreads, sketches and other artifacts, the exhibition also tells the stories of more contemporary designers and creatives, like Imane Ayissi, IAMISIGO, Moshions, Thebe Magugu and Sindiso Khumalo. "Chasing Evil" collection, IAMISIGO, Kenya, autumn/winter 2020 More than 250 objects make up the exhibition, including garments from the personal archives of some of Africa’s most iconic mid-20th century designers, including Nigerian fashionista Shade Thomas-Fahm Chris Seydou, the “father of African fashion” Ghanian innovator Kofi Ansah and Alphadi, “the magician of the desert,” to name a few.
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“ Africa Fashion,” on view through April 2023 at the Victoria and Albert Museum (V&A) in London, celebrates the “irresistible creativity, ingenuity and unstoppable global impact of contemporary African fashions” through the lens of 45 designers from 20-plus countries, according to a statement.
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Now, Africa’s many talented designers, models, photographers, illustrators, makeup artists and other professionals are in the spotlight as part of the United Kingdom’s most extensive exhibition of the continent’s fashion to date. Fashion in Africa is as diverse and creative as the continent itself.